ATM MARKETING GROUP
Although connection and information is a huge benefit of social media, it’s value doesn’t end there. Social lead generation is an incredibly effective way to find new customers and earn revenue 100% online. By creating a network of content that connects to your website and sales resources, you can find customers that are invested in your brand and are ready to purchase. Social can help you reach potential customers multiple times in a variety of ways. This helps to ensure your brand is constantly at the forefront of their minds.
Your content marketing efforts should transition right into lead generation. Using consistent, targeted content, you can inform and persuade your audience, getting them into the top of your funnel, and preparing them to ultimately make a purchase. Curating content drives the best potential customers to your website and social properties where you can properly analyze consumer behavior and retarget leads.
The various social media platforms provide a wealth of data that you can use to guide your continued marketing efforts. With sufficient social engagement, you can even develop extensive buyer profiles, showing you the most effective demographic and psychographic groups to target. By analyzing the social data, you can develop a clear idea of who you need to speak to and what you need to say.